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President – Anne Herbster

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As a marketing and sales executive with 40+ years in financial services and affinity marketing, Anne has created and managed innovative multi-channel programs, targeting both consumers and businesses. She has an extensive background in product and program development, building organizations from the ground up and identifying new ways to expand scope, revenue, influence, and engagement.

 

It has been Anne’s passion to ensure that customers and partners were provided the right experiences that enabled them to engage with the company in a way that provided satisfaction and return engagement. Moving from a corporate position in AARP creating brand efforts to address the needs of older individuals, Anne joined Life Reimagined, a startup organization of AARP, to build and manage their online and in person engagement experience for customers and partners.  

 

Throughout her career, Anne has held a passion for helping those in need, especially older individuals. She is a current commissioner and past chair of the Rockville Senior Citizens Commission and a member of the Boards and Commissions Task Force. Anne worked for many years at AARP working on brand, marketing, and program development. She has participated in numerous research projects and supported the development of live and virtual events. In addition, she has supported other Villages. She founded Rockville Area Village Exchange (RAVE) in 2017 and has seen it grow and expand into the Village Support Network (VSN).
 

Anne has a BS in Math from Jacksonville University and an MBA in Finance and Marketing from Columbia University. She is a best-selling author and works with new and seasoned coaches to launch and grow their coaching business.​